Zora is emerging as a ‘sovereign domain’’ for creators, where the convergence of onchain innovation and artistic imagination reshapes the landscape of online interaction.

After an era of a digital world dominated by the colossal sway of a few tech giants, Dee Goens believes that artists are ready to push the boundaries of what it means to create online. With a resounding call to action against the stranglehold of a corporate, centralized internet, Zora is embarking on a transformative journey to redefine the contours of artistic expression and the very essence of the online experience — and Goens, Zora’s co-founder, wants to bring as many people with them as they can.

"At Zora, we're focused on bringing as many artists onchain as possible," says Goens, “And Layer 2s are great for artists because they make bringing work onchain more accessible than ever by reducing gas fees." These gas fees (the transaction cost of creating or minting work onchain) have caused Zora to spin up an L2 of their own. Now, artists can choose between multiple chains for minting their work, including Ethereum, Zora’s own network, and now, Base.

This level of optionality is part of the very essence of Zora's mission: to provide a space where creators, unburdened by the confinements of conventional platforms, can unite in a diversity of forms. 3D art designers to code-based artists, videographers to poets. The digital canvas of Zora is vast, offering artists a space where their imagination is not merely showcased but celebrated in its entirety, and anyone can mint using whatever art forms they prefer - images, videos, sound files, HTML, and even PDFs.

"For Onchain Summer,” says Goens, “We're supporting artists in a few ways. We’re rallying the Zora community on Base through a commemorative Based Zorb mint, supporting a variety of creator releases through Zora's creator-owned smart contracts, and unlocking new earning opportunities for creators through our new Protocol Rewards."

Zora's impact resonates beyond this activation. In a digital landscape often eclipsed by profit-driven motives, Zora offers a more utopian vision of authenticity, working to create a new internet for creators, by creators. As their Manifesto says: "A place called Zora. Pure internet. Free and valuable. Resonance and connection. Open and shared. Independence and expansion. For all creation." These words echo as a call for change, inviting artists and enthusiasts alike to participate in a movement that charts a course towards an internet where artists take center stage.