Explore how Atari's 50-year legacy blends with onchain technology to redefine community, gaming, and tangible interactions in a digital age.

There are few names as iconic and enduring as Atari.

Established over half a century ago, Atari's journey from early tech pioneer to present-day is a testament to its resilience and adaptability — and that’s why going onchain should come as no surprise. “Atari was founded to utilize the new technology that was arriving in the 70s,” says Director of Atari X Tyler Drewitz.

Now, with the dawn of a new era marked by a new technology, Atari is once again poised to capitalize on being at the cutting edge, going on its next new adventure, by leveraging the potential of an onchain ecosystem to unlock not only gaming experiences but reshape community and redefine real-world utility.

Atari's journey to becoming an iconic brand was punctuated by their willingness to embrace new technology, take bold risks, and create joyful and immersive interactions. This very ethos propels Atari's venture into the onchain landscape as well, seeking to continue the legacy of innovation. Drewitz reinforces this sentiment, stating, "We're taking a look back at what made Atari become an iconic brand, and trying to bring it onchain."

As Drewitz says, "We are building Atari X to be a gateway to different experiences using new technologies." This gateway serves as a testament to Atari's enduring mission of providing avenues for individuals to immerse themselves in novel and captivating encounters. "Being onchain makes everything so much easier,” says Drewitz, “Especially within a gaming ecosystem where interoperability can start to become viable. Atari's place as a connecting point."

For Onchain Summer, Atari is resurrecting the essence of its iconic 80s computer camps in an onchain manifestation. “In the 80s there were Atari Summer Computer Camps,” says Drewitz, “and we're traveling back to 1982 with this retro-inspired Atari Summer Camp collection."

With a rich history that spans decades, Atari's legacy of creating joyous and immersive experiences is finding renewed energy in the onchain era.