Uncover the hidden layers of onchain activity through RainbowWorld's dynamic Citizens, which traverse onchain realms and offer an interactive journey into the future of the internet.

Rainbow, a trusted mobile wallet, has been spending a lot of time thinking about what’s next — and they’re working with AdWorld to bring the vision to Base for Onchain Summer.

As Tim Gruber, the partnerships expert at Rainbow, says, "Rainbow is becoming more than just a mobile wallet. We're an ecosystem, and we're gonna keep growing this product suite into what we call RainbowWorld." Central to the RainbowWorld experience is the concept of "citizens," customizable digital personas created by an onchain art studio AdWorld which serve as the embodiment of each individual's presence. Co-founder of AdWorld, gfsurvivor, explains the significance of citizens, stating, "Thematically, this character can kind of traverse between all the different onchain worlds. It's a citizen that doesn't belong specifically in Adworld, but in the greater ecosystem."

To bring this vision to life, the collaboration between Rainbow and AdWorld has resulted in the creation of not only a unique character creator, but a tool called ‘X-Scan’, an innovative feature that allows users to personalize their characters based on other onchain assets they own. Santangelo, the creative force behind AdWorld, says that "Having something like RainbowWorld be one of the first things Base users collect helps expand the idea of what an NFT can be. Citizens exist to be fluid. You can change this thing, it changes along with you, it tracks what's in your wallet and applies that in a visual and interactive way."

At the core of this transformative movement is the desire to empower artists. Pedro Bello, the artist behind the AdWorld citizens, revels in the newfound opportunities onchain technology has brought to the creative space. "Taking my art onchain has allowed me to find a space to experiment and an audience that's excited about digital work. I feel truly blessed that I got into this space in the past few years, and I love how making onchain art is an interactive experience that’s always changing."

Mike Demarais, the co-founder of Rainbow, believes that projects like RainbowWorld demonstrate the novel and interesting possibilities inherent in this onchain medium, saying that "Instead of just being a static one-and-done piece of media, this has the potential to connect a bunch of dots subconsciously in the mind of anyone new to this onchain space — and to do it in a way that can truly educate people." Demarais emphasizes the importance of a creator-friendly approach, saying, "I'm just really excited to give people who might be new to crypto an opportunity to see how fun NFTs can be, and show them that there's all of these layers to it. I think it's gonna give people a chance to actually dive in and start playing with things as opposed to just more passively collecting."

Speaking to the visual aesthetic, Bello says “I grew up playing video games, so there's definitely a nostalgia element to it. I grew up glued to the TV. The aesthetics from my childhood give me a sense of comfort, a sense of curiosity. I want to make the things I saw in those worlds, and I like that, I'm now part of its history to a certain degree.” Through a harmonious blend of nostalgia and cutting-edge tech, RainbowWorld exemplifies the metamorphic potential of a more interactive and interconnected onchain internet.