Indelible Labs is pioneering a frictionless process for artists to securely upload their creations to the blockchain, ushering in a new era of permanence and stability for creative expression.

Bringing art onchain is revolutionizing the way we approach ownership. With its inherent permanence and accessibility, taking a collection of work onchain offers a promising future for artists seeking to find a space for their creations which stands the test of time — but it can be a challenge to find the best way to do so.

Michael Hirsch, the co-founder of Indelible Labs, ran into that headfirst as he began exploring NFTs years ago. "I wanted to create an onchain NFT collection,” Hirsch said, “and realized that there's a lot of difficulty that goes into creating specifically onchain NFTs."

To the Indelible team, the advantages of onchain technology over traditional web 2.0 models are profound. As Hirsch pointed out, hosting a website on a personal server still requires payment for internet service, and even then, the data is not stored in the same way as it would be on the blockchain. The level of permanence and stability offered by onchain art is unparalleled, providing assuring creators that their work will persist throughout the life of the blockchain it resides on. “If your art isn’t onchain,” says Hirsch, “You have decentralized ownership over something, but that something may not be accessible one day.”

To create more complexity in an already complex subject, many onchain assets are only partially onchain, using IPFS (InterPlanetary File System) technology to host the assets. While this decentralized technology offers a greater level of freedom than traditional file servers, they still lack permanence as the assets can become inaccessible if they’re ‘unpinned’ on IPFS. That uncertainty can lead to stress, as artists are forced to contend with regular fees to maintain their work’s existence.

In response to these challenges, Indelible developed the first no-code tool for creating truly onchain NFTs, no IPFS (or recurring fees) necessary. With the innovative platform, artists can easily upload their artwork onchain. Hirsch elaborated on the simplicity of the process: "You literally drag your art in, it generates a smart contract, and it handholds you through uploading your art to the blockchain." The reduced costs associated with this approach made onchain art accessible to a wider audience.

Now Indelible has brought their platform to Base, and is celebrating Onchain Summer with a variety of releases from artists Pablo Stanley, Amber Vittoria, Spottie WiFi, PIV,  ARTJEDI1, and popular collection Degenerate Ape Academy.

The ability for Indelible to enable artists to create onchain collections has the power to usher in a new era for the art world. Through their no-code platform, onchain art is becoming accessible, affordable, and enduring.