Experience the joy and creativity of "Masterpiece" a collection of onchain art from emerging and historical artists curated by Coca-Cola®. Mint at onchainsummer.xyz/Coca-Cola

“The first thing that comes to my mind when I think about Coca-Cola® is joy,” says Wonderbuhle, one of the emerging artists highlighted in Coca-Cola®s ‘Masterpiece’ collection. Joy certainly feels like the driving force behind the brand’s new collection of onchain art, featuring a diverse array of iconic artworks from around the world.

The Masterpiece collection uniquely brings together iconic artworks along with new works from emerging talents, all intertwined with the iconic Coca-Cola® bottle. Classic masterpieces like "The Scream" by Edvard Munch and "Girl with a Pearl Earring" by Johannes Vermeer find a harmonious coexistence alongside contemporary works by talented artists like Aket and Vikram Kushwah. Each of these creations now takes on a new dimension as they become onchain collectibles, accessible to art enthusiasts participating in Onchain Summer.

Aket, a featured artist hailing from France behind ‘Divine Idyll’, offers his perspective into the significance of the brand, stating, "Coca-Cola® is a super important generational marker. Their advertisements encourage us to live our dreams every day." This sentiment speaks to the enduring impact of Coca-Cola®'s stories, which transcend time and inspire creative pursuits across generations and cultures.

Through "Masterpiece," Coca-Cola® works as a curator weaving a narrative that transcends borders and celebrates artistic diversity. “I’m proud to be a part of Masterpiece,” says Fatma Ramadan, a visual artist from Egypt, “because my work will be shown alongside a diverse group of artists from different countries.”

‘Masterpiece’ by Coca-Cola® is not just an art collection, but an embodiment of the dynamic convergence between art, technology, and human connection — and by taking it onchain, Coca-Cola® is leading the way for other brands and industries to explore innovative ways of engaging with our new digital age. This collection transcends the physical limitations of a traditional art gallery, expanding its reach and impact across the globe.

Vikram Kushwah: “Coca-Cola® brings people together,” says Kushwah. “Thanksgiving, Christmas, Diwali… I can’t see them without Coca-Cola.”

Divine Idyll, © Aket 2022

You Can’t Curse Me, © WonderBuhle 2022

Falling in Library, © Vikram Kushwah, 2012

Natural Encounters, © Stefania Tejada, 2020

The Blow Dryer, © Fatma Ramadan, 2021

Girl with a Pearl Earring, c.1665-6 (oil on canvas), Vermeer, Jan (Johannes) (1632-75) / Mauritshuis, The Hague, The Netherlands / Bridgeman Images

Scream, Munch, Edvard (1863-1944) / Private Collection / Photo © O. Vaering / Bridgeman Images (lithograph)/colour origination Sam Hadley

The Bedroom, 1889 (oil on canvas) , Gogh, Vincent van (1853-90) / The Art Institute of Chicago, IL, USA / Helen Birch Bartlett Memorial Collection / Bridgeman Images